If there is one ticket sale you wouldn’t want to botch, it would probably be for a Taylor Swift tour—especially if that tour was her first since before the pandemic. But the well-documented failure by Ticketmaster not only angered Taylor Swift fans, it angered Jennifer Kinder in particular. She is a Dallas attorney who tried to get tickets last month.
Swift’s The Eras tour is set to bring 52 shows to 17 states, and Ticketmaster was selling tickets for 47 of those shows. A series of presales, the company admits, melted down after it failed to anticipate just how popular the tour would be.
Based on her experience and what she was seeing online, Kinder and her associate, Griffin McMillin, began gauging interest in a class action lawsuit against Ticketmaster and its parent company, Live Nation. Friday night, Kinder’s suit (California lawyer Dennis Hill also signed on) was filed in California on behalf of 25 people who attempted to purchase tickets for Swift’s tour. Their suit accuses Ticketmaster and Live Nation of antitrust violations and engaging in fraudulent practices during those presale dates.
“I was trying to get tickets,” she said. “My daughter and I have been to several concerts.”
Because of the amount of money Kinder had spent on prior concerts and merchandise, she said that she should’ve qualified for a special pre-sale code that was only available to the most hardcore Taylor Swift fans. When she didn’t qualify for that, she thought she would try her hand at the Capitol One pre-sale two days later.
“Ticketmaster gave out 1.5 million codes to the (verified fan) sale,” she said. ”I was waitlisted for the first sale, I never moved to verified code status. So I did the Capital One sale two days later. I waited in line for, I don’t know, four and half, five hours, and every ticket was gone by the time I got through the Capitol One line.”