Cowboys to Fans: Cheer Better

The reason the Cowboys lost yesterday, despite coming back from a 23-point Giant’s lead? You probably thought it had something to do with the six turnovers, right? No, turns out the Cowboys probably lost to the Giants for the same reason they lost to the Bears: the fans.

After several Bears players thanked their fans for being so loud in Arlington, and after noticing a rather mediocre home record (14-12 since the stadium opened), the Cowboys organization sent out an email to season-ticket holders, explaining how to cheer better. The email, part of the “Stand Up and Shout” campaign, reportedly suggests: “When you see the video graphic playing on the video board, get on your feet and get LOUD! Together, we can make opposing teams dread coming to Cowboys Stadium.”

Snark aside, this is a real conundrum for the team. The stadium is so big that the sound disperses. It’s also filled with distractions (especially if you’re the kind of person who might be distracted by women’s underwear). Tickets are expensive, and the people who can best afford them aren’t exactly the paint-your-face-and-scream-your-lungs-out types. Some barely follow the game. Also, the players and coaches seem to regularly make the kinds of small mental mistakes that make fans want to claw their own eyes out. (And sometimes the players have the cops called on them after they hit their moms, which doesn’t help.)

But, yes, fans could probably cheer better.


  • Which came first? The Chicken or the egg?

    As soon as the Cowboys put something on the field worth cheering about, there should be no problem getting cheers. I understand there have been several college games there where noise wasn’t a problem.

    Put a good product on the field, and the cheers will come.

  • mynameisbill

    I see the Cowboys front office is into the blaming the victims mentality….and by victims I mean the fans.

  • marisa

    Have a decent team on the field and give the fans something to cheer about. The Cowboys continue to suck……starting with the owner, players and coachig staff. It seems like the half time show is the only reason to watch a game. Right now many of the high school teams do a better job of playing.

  • Martin

    The tickets are also so expensive that people who might be most passionate about the team and actually would scream their lungs out can’t afford the tickets!

  • Bob

    When Jerry lets someone competent run his team (or better yet sells out), the fans will cheer like they never have before (or at least not since Jerry and his ego came into their lives).

  • Brent D.

    Giants, Eagles, Steelers, and Packers (I’m probably leaving out a few) have a solid fan base in the DFW area. I’ve witnessed that in Texas Stadium. The rest of your reasoning doesn’t pan out except the part about mistakes that make fans want to claw their eyes out. JJ needs to put a better product on the field, that’s what GMs do.

  • 1Zima2Many

    Not being a football fan, I think I can make some un-biased observations about the causes of the sucky atmosphere at the Death Star:

    1. Dallas sports fans are notoriously fickle and fair-weather. This might be due to the fact that a growing percentage of DFW residents are transplants from somewhere else. Just like Troy Aikman said on The Ticket the other day, “Dallas is not a sports town; it’s a winner’s town.”

    2. The Death Star is so big, cavernous and flashy that it discourages the kind of intense home team atmosphere that many other teams have.

    3. Tickets are so expensive that most of them go to law firms and large corporations, who then invite clients who oftentimes are not even fans of the Cowboys.

    Also, the Cowboys apparently have sucked for a while now.

  • Horatio

    Maybe if Jerry has a little on the field plastic surgery (beamed live through the Gigantathon screen, of course!) that ought to whip those folks up to some fury. Maybe he could do part of the face lift before kick off and then at the start of the second half to have the fans rally round the Cowboys!

  • GMOM

    It’s Kowboy Karma!! And next year when the Red River Shootout is at Jerry World, it’s not going to be right , feel right and they aren’t going to act right.