D Magazine Logo Bedazzles Downtown Dallas, Ctd.

Here’s a better picture of the logo test we ran yesterday on the new building. Thanks to Gustav Schmiege for the snap. One problem with the test logo: when you put a “D” in a square, it makes the square look like a vertical rectangle. That’s why our logo is wider than it is tall, to make it look like a square. Anyway, as I understand it, the test logo was 24 feet tall. After yesterday’s experiment, they’ve determined that it can only be 20 feet tall. We’ll miss those 4 feet.