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Zinsky’s Delicatessen in Dallas Changes Sandwich Size: Bigger is Better

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SizeMattersThis is for all of you who bitched about the size of the meat portions in the sandwiches at Zinsky’s. In response to your feedback, the folks at Zinsky’s are pumping the pastrami (and other deli meats) up from 7 ounces to 12 ounces. Hey co-owner, Jim Baron, why the switch?

“When we opened we wanted to keep the price of most of the sandwiches under $10. To do this meant serving a sandwich with 7 oz. of meat. We now realize our customers expect and want a larger sandwich,” explains Jim Baron.  “When customers receive the overstuffed sandwiches, they often are surprised.  ‘This is too big. It’s ridiculous. Who can eat that much?’  We realized, in deli-speak, the special language of deli customers around the world, this meant ‘What a great sandwich!’”

Zinsky’s serves delicious and medicinal matzo ball soup. And half sandwiches.

(Cartoon by Mark Dino.)

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