Awhile back, I put up a post about early numbers on Russ Martin. In the first three days of his return to the airwaves, he pulled in some impressive numbers, taking the station from No. 14 to No. 1 during his time slot with 25-to-54 demo. A source I quoted, though, cautioned that three days is a but a tiny snapshot. And now that picture has had some time to develop. What is shows is that early interest in Martin has waned a bit. Below are the numbers through his first three weeks on the air — which come with the same caveat. Three weeks is a better picture than three days, but it’s still only three weeks.
Men 18 to 34 — down three weeks in a row
July Wk 3 9.0 #2
July Wk 4 8.8 #3
Aug Wk 1 7.1 #6
Adults 18 to 34 — down three weeks in a row
July Wk 3 8.2 #1
July Wk 4 6.8 #3
Aug Wk 1 5.0 #5
Adults 25 to 54 — down a full share
July Wk 3 5.1 #3
July Wk 4 5.2 #3
Aug Wk 1 3.9 #7
