Jossip has a tidbit on a letter an Us Weekly reporter sent to Ramiro Romo, more or less urging him to start a battle in the press with the Simpson family. (Gawker breaks down the letter here.) This is how this plays out: if Ramiro takes the bait then–BOOM!–there is at least a month, maybe more, of covers. Easy. “Inside Jessica & Tony’s FAMILY FEUD!” and then on and on from there. This is 100 percent inside Joe Simpson’s wheelhouse. If Mr. Romo doesn’t take the bait…well, it doesn’t matter. Now they do the same series of covers, except they use a nugget of truth (Ramiro won’t comment) and twist it to show just how desperate the situation is. “It’s so bad, a source close to the situation says [read: the Us Weekly reporter who sent the letter], Ramiro refuses to even talk about it!”
It’s genius.
