Business
A Case of Mistaken Identity: Feeling the Heat From Shelley Luther’s Fire
By Kelsey Vanderschoot | 8 months ago
Shelley Luther, owner of Salon A La Mode on Belt Line Road in North Dallas, made national news for her refusal to follow the orders regarding the opening of hair and nail salons in the wake of the coronavirus crisis. Now, the owners of a Plano-based salon that bears a similar name is feeling the heat.
Luther was arrested after opening her salon about two weeks earlier than allowed for in orders issued by Texas Gov. Greg Abbott. When served with a cease and desist order from Dallas County Judge Clay Jenkins, Luther publicly tore up the notice at a rally in Frisco. She then ignored a temporary restraining order issued by a state judge that mandated that her salon remain closed. That led to a seven-day sentence in jail, for criminal and civil contempt.
The salon owner picked up a large conservative following, with support from Ted Cruz, Sarah Palin, President Trump, and Gov. Abbott, who revised his executive orders. The Texas Supreme Court ordered her to go free. Luther also raised about $500,000 from a GoFundMe campaign, launched the day before reopening her salon.
But she and her Salon Á La Mode were also met with loud opposition. All this adds up to a social media nightmare for A La Mode Hair Studio in Plano and its owners, Homa Rezaei and Maya Faramchi.
The Plano salon is active on Instagram and Facebook; Luther’s business doesn’t have social media pages—so A La Mode Hair Studio has been taking the heat.
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