THE CUSTOM MOTORCYCLES AT FORT WORTH’S American IronHorse can cost as much as a sport utility vehicle-$29,000. But if you want to make a statement, that oversized Ford or Chevy just doesn’t compare to the deep rumbling roar of a powerful touring bike.
American IronHorse (www.americaniron-
Led by entrepreneur Bill Rucker and former motorcycle racer Tim Edmondson, American IronHorse, in four short years-less than two years of actually building the bikes-reached $10 million in sales in 1999, with projections for this year nearing $18 million. By next year, the company chaired by former Texas Rangers president Mike Stone expects to go public.
The V-twin engines that power the bikes put out more horsepower than a Harley, and the custom options built into each bike far exceed anything Harley makes. You’d have to spend $10,000 or more upgrading a Harley to get what American IronHorse offers right off its assembly line.
If you want a closer look at the bikes, which last year were featured in a series of WCW pro wrestling events, American IronHorse has a retail store in Bedford, which also has a full line of logo-embossed clothes and accessories. ITs motorcycles also decorate the three Rider’s World bar and restaurants at DFW Airport.
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