Tuesday, May 28, 2024 May 28, 2024
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Innovations’ Wonder Walls

The showroom adds furniture and accessories to its wealth of wallcoverings.
photography by Alex Ham

Innovations made its name by creating ingenious wallcoverings—from striking metallic paper to luxe quilted leather. But now the showroom is breaking new ground on other fronts as well. 

Earlier this year, Innovations moved from a shared space at the International Center to a solo showroom at the Dallas Design Center, which has allowed the company to display its artful wallpapers and textiles in a gallery-like setting. It has also enabled Innovations to bring in complementary lines, including Ayre Architectural Lighting and, most recently, luxury furniture designs from Desiron by Frank Carfaro. The sleek, Manhattan-inspired pieces were previously available only in Desiron’s Soho showroom. 

The addition of Desiron is an example of Innovations’ commitment to staying at the forefront of design. Territory manager Jessica Craig says the typical Innovations customer is a “modern-leaning design professional that’s drawn to the line’s reputation for being progressive.” These “long-term devotees” are likely fond of the fact that every year, the showroom introduces four new wallpaper collections featuring eight different patterns. 

There’s also the matter of Innovations’ versatility. On the day of our visit, a top Dallas designer popped into the showroom in search of a wallcovering reminiscent of a red lacquered wall. Without missing a beat, Craig plucked three swatches off a vast wall organized by color. One in particular, a lipstick-rouge faux patent leather, was a dead ringer for lacquer but without the painstaking process and exorbitant cost. Suffice to say the designer left happy.