“Breastaurant” owner Randy DeWitt has apparently settled on a name for his newest concept, which he expects to open in late October or November. The brains behind Twin Peaks and the Ranch at Las Colinas (as well as formerly of Rockfish and Half Shells Oyster Bar) wants to create “a slice of Henderson Avenue in Plano.” To do that he’s reached out to the toast of Davis Street, some of the guys behind Bolsa.
(UPDATE: Commenters have wondered, and so I clarify: It’s Royce Ring and Alex Urrunaga of Plan B who are involved with the new concept — which will be absolutely nothing like Twin Peaks. Chris Zielke and Christopher Jeffers are not involved.)
The plan is for a chef-driven (though they’re still looking for a head chef), locally-sourced, decidedly non-chain stop where Collin County couples can head for a great date night without having to drive all the way into the center of Dallas. They’re taking over the spot where Plano Tavern (closed when its parent company, Bennigan’s, went under) was, right off the Dallas North Tollway at Parker Road.
A lot of design work continues, but they’ve recently settled on a name, which DeWitt says their focus groups embraced: Whiskey Cake.
“It’s counterintuitive,” DeWitt says of the name. “It doesn’t seem like a restaurant. Whiskey Cake — what is that? But it seems to resonate.”
