If you didn’t read this — SBNation’s Jon Bois writing about his days working for RadioShack — when it ran last year, now is a good time to do it. A taste:
This is a consumer technology business that is built to work perfectly in the year 1975. The Internet comes around, and this, being a technology company, is expected to move on it aggressively and know what it’s doing, except basically nobody really understood the Internet for a very long time. So they whiffed big a few times. Then the iPhone came around and rendered half the stuff RadioShack sold completely redundant. This company needed to become something radically different a decade ago. I just don’t think it knows how to be anything else.
It’s like retracing the steps and doings of a drunk person: okay, here’s where he keyed the cop car. Wait, why’d he do that? I don’t know, but his pants are lying here, so this is before he stripped naked and tried to rob the library.
ALSO: the CueCat makes a cameo.
