Two magazine covers. Same football player appears on both. Neither issue is online yet; these are teaser covers released early. (ESPN actually did three covers, with Tony Romo and Demarco Murray appearing on the other two.) So why am I sharing this with you? What does J.J. Watt have to do with Dallas? Well, our own Mike Mooney wrote the story for ESPN (driving to Houston and back on the same day to have dinner with Watt, Mike’s only face time with his subject). I think my favorite detail about this deal is that the Houston Texans had the gall (presumably) not to tell each publication that another was working on a Watt story — and then the team bragged about the coverage. Well played, Texans. Well played.
