JCPenney Goes Gay

Kudos to JCPenney for its Father’s Day ad. The copy reads: “First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.” According to Gawker, the two guys in the ad are “real-life dads Todd Koch and Cooper Smith,” and those are their kids, Mason and Claire. And, as Gawker points out, the ad looks like a response to the failed boycott organized by the anti-gay nutjob group One Million Moms. I like the execution of the ad. I like the copy. And I like its middle-finger attitude to uptight folks everywhere. (Still not likely to get me into a Penney’s, though.)