Earlier today, I posed that question. Thanks for the comments. Good stuff. But one of the comments in particular caught my eye. It came from DISD spokesman Jon Dahlander. Turns out, the question isn’t whether the DMN ought to Twitter; it’s why can’t the DMN write accurate headlines? I’ll let Dahlander explain (from the comments):
In this case, the initial headline that accompanied the story was wrong. That apparently caused the tweet to be wrong. There was not a job fair yesterday held by Dallas ISD. There was an information session for individuals who are interested in learning about how to become a teacher through the alternative certification process. There will be two more in February. … The headline and, correspondingly, the tweet both implied (“Hot after laying off…”) that the district was holding a job fair to hire 200 teachers right now. Wrong.
The headline has already been changed online to address the point Dahlander made. The same thing happened last month. The DMN wrote a sloppy headline and was forced to change it after the matter was brought to their attention. Last time, in a story about Michael Hinojosa’s performance review, they wrote in a headline that his contract wasn’t renewed. In fact, his contract wasn’t up for renewel, and he hadn’t even requested an extension.
