Either Quick is showing a lot of confidence or a lot of desperation. In this morning’s edition, the front page is replaced not by one, but by two ads, one a full page and the other a sticker on the first. It’s confidence if it means they are so sure people have become such regular readers that they’ll pick up their copies out of the news boxes anyway. It’s desperation if it means they need the ad revenue so much they’ll sacrifce readership to get it. (And by the way, do the advertisers realize that their front-page ads turn away the very readers they were trying to reach?) I don’t know how often Quick does this, but even I–the most meretriculous of all publishers–wouldn’t be brave enough to attempt it.
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