If you pre-ordered a new iPhone 6 this month, you are not alone. In one day, Apple took orders for more than 4 million of the phones.
Today, the phone itself becomes available in stores. This means a rush of buyers—at a time when retailers need all the customers they can get.
This unparalleled excitement around the newest iPhone can provide a vital spark not just to the concepts marketing the phone, but to all the other tenants in our shopping centers. What do I mean?
Apple product retailers, from small wireless stores to big-box electronics retailers, will see increased foot traffic thanks to the interest in people wanting to see—and to acquire—the new phone.
That traffic means exposure and cross-shopping for the other retailers, restaurants, and services in our centers.
The phone’s new format and size means that retailers of accessories will be stocking products to fit the new phone. That spells increased sales for everyone from those big box retailers down to the cell phone accessories kiosk in your local mall.
Retail is about what’s new and exciting. Apple’s new iPhone 6 might be small in size, but in terms of generating retailing excitement, it’s about as big as they come.
