According to the Audit Bureau of Circulations, the organization that tracks such things, daily circulation at newspapers is down 0.2 percent. Sunday circulation at the nation’s papers is up 0.6 percent. But according to the same organization, Sunday circulation at the Dallas Morning News is up a whopping87 percent. (Despite what you might think of its recent endorsements.) That’s more than twice as much as the next biggest improvement (the Atlanta Journal-Constitution’s Sundays are up 43 percent).
No doubt, this is largely due to the work of Tom Huang, who is in charge of Sundays there. (He was also my editor, when I worked at the DMN.) The Sunday editions of the paper consistently have some of the best newspaper writing in the country, interesting stories you won’t find anywhere else. (This pay-walled story, from Leslie Minora, was particularly well-done, I thought.)
That said, I’m still a little confused by the numbers here. According to the chart at Poynter, the Sunday circulation is roughly 700,000. But the print circulation (just under 300,000) and the total digital subscriptions (about 65,000), add up to barely half the total number. Where does the other 340,000 come from? Is this a counting thing I don’t understand?
