According to Mark Cuban, a name’s pretty important, even if it’s misspelled. That’s why he sent a cease and desist to Maverik Dallas, a select lacrosse team. In September 2008, the team partnered with a New York equipment manufactuerer called Maverik Lacrosse. So the team took that name. It created its logo, an outline of the state of Texas, and chose its colors of black, Carolina blue, and white. A little more than a year later, the team got the cease and desist notification and has now changed its name to Coast 2 Coast Lacrosse Academy.
John Marano, owner/director of Coast 2 Coast Lacrosse Academy, said lawyers told him he could probably win his case because the spelling is different and it’s a different sport from the Dallas Mavericks. However, he’s looking to expand his business and decided to not spend the money. He said his lacrosse players were disappointed in the change.
“Maverik is a cool name. To them, Coast 2 Coast is meaningless. It’s hard for the kids, however, for us, it’s business sense,” he says.
I have to agree with the kids. Maverik is way cooler.
