New Boutique to Open in West Village: y&i

From the press release:

Highly-anticipated California-based y&i clothing boutique will be opening its third location in West Village May 9, 2012. Located acrossfrom Malai Kitchen in the old J’Adore Paris space, y&i shoppers will enjoy a well-edited assortment of fashionable, well-made clothing at an affordable price.

Anchored by its signature green and white stripes, y&i’s new location features abundant windows for natural light and enough personal touches to create a bright, friendly atmosphere where shoppers can feel at home.

y&i owners Robyn Sribhen White and Robin Boesch first met as high schoolers in Dallas and later were roommates at the University of Texas in Austin. Despite post college careers on separate coasts, the friendship endured until their shared love of affordable fashion brought them back together.

After opening stores in San Francisco, CA and Austin, TX, Robyn and Robin are excited to bring their California-casual style to their hometown. In addition to contemporary brands like Rachel Pally, Free People, Paige Premium Denim, and LA Made, y&i offers a savvy selection of jewelry, shoes and handbags. The store even has its own label of wallet-friendly clothing.