Buy Redken for a Good Cause

From September 29–October 26, Beauty Brands Salon∙Spa∙Superstore, with locations in Frisco, Fort Worth, Plano, Richardson, and Watauga, will join Redken in leading the “It Takes Guts” campaign to raise awareness and funding for Reduce Abuse, a program that provides support to local domestic violence shelters. One hundred percent of the proceeds of every sale of Redken Guts volume-boosting spray foam will go to Hope’s Door and SafeHaven, the Dallas-Fort Worth beneficiaries. The product will be offered for a special reduced price of $6.98 (retail is $14.95), and customers also will be able to add a donation to their purchase that will go straight to the shelters. Now in its eighth year, the Reduce Abuse program has raised more than $360,000 nationwide to date, benefiting more than 50 shelters.