New Shops on the Block

Find exactly what you’re looking for in one of Dallas’ freshest, most fashionable boutiques.

SARTEL
4212 Oak Lawn Ave. 214-520-7176
sartel.biz

Modern and sophisticated, this sleek store mimics its apparel. Shop here for work wear that will transition with ease to dinner and drinks.
Date opened: June 23, 2008
What to expect: Polished designs created by owners Matthew Earnest and Lily Atherton Hanbury
Who shops there: Savvy businesswomen who know how to let loose
Favorite find: Erickson Beamon Pop Tart cuff, $642.50

 

BETTY CUPCAKE
6723 Snider Plaza. 214-369-2253
bettycupcake.com

No, it’s not a bakery, although you’ll love the mini-cupcakes they keep by the register. In fact, you’ll find sweet treats throughout the store, from “Betty’s Basics” to plush sweaters and a slew of accessories. Come here for weekend wear.
Date opened: August 7, 2008
What to expect: Hype, Bodhi handbags, Madison Marcus, Maj
Who shops there: Fashionable ladies full of sugar and spice and everything nice
Favorite find: Marygold Rock Candy Collection necklace, $175

 

ARCHIVE
2912 Maple Ave. 214-999-8921
archivevintage.com

The name that once meant online-only shopping now has a lovely store in which to try on its fabulous vintage finds. Come here for conversation pieces.
Date opened: September 19, 2008
What to expect: Jean-Paul Gaultier, Charles Jourdan, Chloe, Chanel  
Who shops there: Fashionistas who love the history almost as much as the clothes 
Favorite find: Louis Féraud cocktail dress, $375

 

TRUE RUMORS
6851 Virginia Pkwy., Ste. 100, McKinney. 214-726-0800
truerumorsonline.com

From casual to cocktail and lingerie to lounge wear, this boutique has a slew of merchandise. But don’t fear overstuffed racks. The shop is huge.
Date opened: May 29, 2008
What to expect: Nicole Miller, Ed Hardy, True Religion, Kooba handbags
Who shops there: Northerners (read: those above I-635)
Favorite find: The Bra Bag by The Brag Company, $49.95

 

HEMLINE
4439 Lovers Ln. 214-559-3600
shophemline.com

This one-stop shop has it all: the dress, the shoes, the undergarments, and those beloved Foot Petals. Come here for fun party dresses.
Date opened: June 7, 2008
What to expect: Cynthia Steffe, Kensie,
Laundry, Tulle
Who shops there: Hip, modern thirtysomethings
Favorite find: Sam Edelman above-the-knee fringe boots, $225

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