Earlier this year, we spoke to Jackie Jordan, the lovely, brilliant, and now retired director of color marketing for Sherwin-Williams. She gave us some thoughtful insight into color forecasting, how new shades earn their names, and how her team arrived at 2016’s color of the year: “Alabaster.” Last week, Sherwin-Williams unveiled the new color of the year, “Poised Taupe,” to The Today Show’s Kathie Lee and Hoda, and we have some questions.
- What’s the opposite of “Poised Taupe?” “Hot Mess Taupe?”
- Is the taupe itself poised, or are the semantics more in line with Kathie Lee’s statement: “We’re poised for our taupe?”
- According to Sue Wadden, the new director of color marketing for Sherwin-Williams, the 2017 color of the year is “like gray and brown had a baby.” Should the name be “Bray?” Or “Grown?”
- Who’s more likely to use “Poised Taupe” in their home: Kathie Lee or Hoda? (It’s Hoda, right?)
- Why does Kathie Lee keep pronouncing the word taupe with such a hard “p?”
- Will Dallas dwellers take to the shade? We know they don’t like plain walls, and Dallas designer Samantha Fisher has expressed her love of “black and white with a touch of taupe.” Even builders such as Ben Coats digs this hue.
Stay poised, friends.