Kimberly-Clark Really Cares About Your Behind

Are you paying enough attention to your bottom? More importantly, are you being considerate of your seat? Kimberly-Clark, makers of Cottonelle, is expected to spend nearly $100 million in an ad campaign this year to raise awareness of our collective kindness to our collective bottoms. (So says Adweek.) Included in that campaign is a touring bus called the Cottenelle Comfort Haven, which includes yoga tips, comfort products, and chair massages. Those massages are for your back and neck, I assume. But then, we all know what happens when you “assume.”

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One response to “Kimberly-Clark Really Cares About Your Behind”

  1. I know going green is good, but where is it written that the sheets of cottonelle is supposed to be smallerwhich they are) and the cardboard roll in the middle is larger(which it is). I also have noticed that the price has not come down in relation to the changes. We have used Cottenelle for a long time anfd , of course, noticed the changes at once.