Central Market Readies for Passport Argentina

Shop at Central Market.

Central Market kicks off their celebration, Passport Argentina, today with a ribbon cutting today with the Ambassador of Argentina to the U.S. at the Dallas store around 5:00 p.m.  For the next two weeks, all Central Market stores will hold an impressive array of events, tastings, cooking classes, wine specials, and talks and demonstrations with some of the greatest food talents from Argentina.

All of the festivities are listed here. Highlights include a wine dinner tomorrow night (Thursday, May 13, 6:30 – 9:00 p.m.) with winemaker Laura Catena Mendoza (Only a few seats left. HURRY) and an outdoor grilling class with celebrity chef and restaurateur Francis Mallmann (Seven Fires: Grilling the Argentine Way). There are in-store demonstrations and cooking classes for popular foods of Argentina such as empanadas, torta frita, pionono, and grilled meats. It’s all happening all of the time from May 12-25 at all Central Market stores. Eat. Drink. Report. Deets below.

HEB’s Central Market will give its shoppers a taste of Argentina during a two-week celebration starting May 12 across its eight stores across Texas.

Among the scheduled events are:

—Cooking classes taught by world-renowned Argentinean chefs Francis Mallmann and Narda Lepes
—A “mini-version” of Buenos Aires’ San Telmo crafts and art market for gifts, trinkets, and apparel
—A Sampling of robust Malbecs and other varietals with world-famous Argentine vintners Susana Balbo, Laura Catena and Sebastian Zuccardi
—Tango lessons taught by Argentinean instructors
—Grilling “a la parrilla” outside the stores on patios and walkways, and featuring choripanes (a type of sausage sandwich) and South American beef
Central Market chefs preparing such authentic Argentinean treats as alfajores (a kind of confection) and empanadas (stuffed dough patties)

A banner of San Antonio-based HEB Grocery Co., Central Market operates eight stores in the Texas towns of Austin, Dallas, Fort Worth, Houston, Plano, San Antonio and Southlake.

We’re going to have HUGE name winemakers like Susana Balbo and Laura Catena (great women in wine!) and Francis Mallmann and Narda Lepes and other big chefs, too (Diego Cole is another.)

Each day there will be fun things like a Couples Grilling Class with Tango Lessons, learn to make Empanada workshops, and we’re bringing in HAVANNA line of products for first time ever in U.S.!


  • June Bug

    I signed up for Mallmann’s class. I went last year and he is amazing.

  • Rawlins Nichol-Plated

    No matter how much they beg, I will NOT tell about my Last Tango in Buenos Aires episode last month. No siree. I will, however, suggest to one & all; catch a plane to the Argentine capital ASAP if you like great food, beautiful people & lurid intoxicating romantic intrigue. And stuff.