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A Rare Goyard Boutique Just Opened in Dallas

The elusive luxury brand’s Highland Park Village outpost is finally shoppable.
Goyard in Highland Park Village
courtesy of Highland Park Village

After months behind a massive trunk-shaped barricade (one printed with the brand’s easily recognizable chevron), Goyard finally opened its Highland Park Village doors (their first ever in Texas) at 10am this morning. Apart from a Plano consignment store, the new boutique is the only location where Dallas shoppers can find the elusive French fashion house’s wallets, totes, and handbags. In a rare 2019 instance, the brand cannot be purchased online. (As we discovered in August, “Goyard does not engage with e-commerce.”)

In other Highland Park retail news, La Vie Style House (their neon green, vintage-inspired caftan had a real moment on Chrissy Teigen’s Instagram this month) will host a month-long pop-up in the shopping center this December. The space that recently housed Louis Vuitton’s sleek showroom space will be occupied by Max Mara (and their iconic teddy coats) from Wednesday to this Saturday, November 23. Asprey, a British lifestyle brand, has brought its high-end home goods, jewelry, and leather handbags to the Village through this Sunday, November 24.

Stores who have received recent facelifts are Tory Burch and Lela Rose, the latter of which also just opened a bridal salon.