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A Rare Goyard Store Will Open in Dallas This Fall

Highland Park Village scored the elusive luxury brand’s first Texas store.
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courtesy of Highland Park Village
*Update: Goyard is slated for a November opening in Highland Park Village.

Most are probably familiar with Goyard, the storied French luxury fashion house. Its chevron-printed canvas is easily recognizable on wallets or carried in tote-form by the North Dallas mom set. The latter typically includes a monogram.

And yet, it’s not that easy to find the brand in Dallas, a city known for its shopping. Neiman Marcus doesn’t carry Goyard locally. Barneys New York does, but we tragically lost the luxury retailer years ago. A boutique called Keeks Designer Handbags in Plano sells pre-owned Goyard, which is great, but not the best selection. The brand also can’t be shopped online (their website bluntly states, “Goyard does not engage with e-commerce”).

So, the announcement that Goyard will be opening its first Texas store in Dallas this fall is, to put it mildly, a pretty big deal. According to the Dallas Morning News, the family-owned nature of the Highland Park Village is what helped secure the shopping center’s agreement with the equally family-oriented fashion house.

A rep for Highland Park Village couldn’t offer any more details at the moment (per the brand’s history, things are predictably hush-hush), but the Dallas Morning News article does mention a November opening. Based on the comments on this Instagram announcement, Dallas will be ready.

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