courtesy of Highland Park Village

Shopping

A Rare Goyard Store Will Open in Dallas This Fall

Highland Park Village scored the elusive luxury brand’s first Texas store.

Most are probably familiar with Goyard, the storied French luxury fashion house. Its chevron-printed canvas is easily recognizable on wallets or carried in tote-form by the North Dallas mom set. The latter typically includes a monogram.

And yet, it’s not that easy to find the brand in Dallas, a city known for its shopping. Neiman Marcus doesn’t carry Goyard locally. Barneys New York does, but we tragically lost the luxury retailer years ago. A boutique called Keeks Designer Handbags in Plano sells pre-owned Goyard, which is great, but not the best selection. The brand also can’t be shopped online (their website bluntly states, “Goyard does not engage with e-commerce”).

So, the announcement that Goyard will be opening its first Texas store in Dallas this fall is, to put it mildly, a pretty big deal. According to the Dallas Morning News, the family-owned nature of the Highland Park Village is what helped secure the shopping center’s agreement with the equally family-oriented fashion house.

A rep for Highland Park Village couldn’t offer any more details at the moment (per the brand’s history, things are predictably hush-hush), but the Dallas Morning News article does mention a November opening. Based on the comments on this Instagram announcement, Dallas will be ready.

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