rewardStyle, the Dallas-based monetization platform for content creators, launched their LIKEtoKNOW.it app at South by Southwest this March. While in Austin, the startup also debuted the first in a series of LIKEtoKNOW.it-inspired city murals, providing rewardStyle bloggers the perfect backdrop for their next shoppable Instagram. (Synergy!) From there, the rewardStyle City Tour headed to Dallas, then London, Los Angeles, and beyond to spread their highly Instagrammable #StartedWithAScreenshot message.
Each installation was executed by a different artist (usually someone local) and reflects the vibe of the city it occupies. For reference, London and Los Angeles have a wildly different aesthetic. Atlanta has fruit while New York employs a more graffiti-esque 3D effect. They’re fun to look at, especially side-by-side, so we’ve compiled all nine mural walls for your viewing pleasure, and so you can pick your favorite. Like, are you more of a Dallas mural or a São Paulo mural? It’s important to know!