Let this be a lesson for us all, that we must check our junk email folder regularly, because that’s where I found a two-week-old press release titled, “Neiman Marcus Creates Girl Scouts Patch.” What?! Have all our Troop Beverly Hills fantasies come true? What must the scouts do? Study the precious metal construction of David Yurman Cable bracelets? Compete in spelling bees using a Fashion Week dictionary (“Emma, your designer name is prah-bull goo-roong”)? Conduct a mock trial of Louboutin v. YSL, the 2011 trademark suit over the signature red sole? Bling up their Keds with Swarovski crystals?
Well, I hate to dash all your Champagne wishes and caviar dreams, but as it turns out there’s some kind of legit educational bent to this patch. Something to do with learning about the seasons and animals and, ugh, the climate. The press release (below) doesn’t go quite as far as using the terms “leadership skills” or “tools to build self-respect,” but it might as well. Fine. Can we at least have a cookie jamboree outside the downtown flagship?
Neiman Marcus announces a new Kid’s Fit Menu for their 43 in-store restaurants, designed and created in partnership with The Girl Scouts of Northeast Texas and Dallas’ Medical City Children’s Hospital kids teaching kids program. Continuing to focus on youth arts education, the iconic retailer’s Heart of Neiman Marcus Foundation selected artwork reflecting each of the four seasons for the menu cover from over 1,700 Girl Scouts of Northeast Texas submissions. The menu will feature nutritious, kid-friendly recipes, developed by North Texas culinary students working under the supervision of Medical City Children’s Hospital registered dietitians.
Girl Scouts earned their butterfly-shaped Neiman Marcus Patch for their submissions. The butterfly icon has been used by the retailer since 1971 as a symbol of beauty, grace, and change. Frequently incorporated into the web site, cover of The Book, and in stores, the butterfly has become embedded in the culture of Neiman Marcus.
To earn the Neiman Marcus Sensational Seasons Patch, participants were challenged to learn about the four seasons’ unique qualities and select their favorite. They then discovered which plants and animals thrive in their chosen season and used that as inspiration to create artwork for the menu’s cover.
“We are so pleased to partner with Neiman Marcus as they support youth arts education,” said Ashley Crowe, Vice President of Girl Experience. “Through this patch program, Girl Scouts merged experiences in the arts and sciences as they learned about animals, food and climates unique to each season, and investigated plants. The artwork competition showcased the girls’ knowledge gained through the program and allowed them to take the lead in expressing their creativity.”
Medical City Children’s Hospital partnered with the Greater Dallas Restaurant Association to develop healthy and kid-friendly recipes in association with the Texas ProStart® program. Together, they worked with culinary students from both The Colony High School in Lewisville ISD and Wilmer Hutchins High School in Dallas ISD. The students who created the menu items for the Kid’s Fit Menus are Antonio Cauich, Payton Ouellette, Samantha Marshall, Paloma Quiroga, Jeremy Tezano, Sabrina Jasso, Akala Washington, Brianna Butler, Jared Herod, and Deundra Augustine. Culinary students develop the kid-friendly restaurant menu items packed with delicious nutrition.
“Our little shoppers will be thrilled with the new menu,” said Kevin Garvin, Vice President of Corporate Food Services. “We are excited to provide them with healthy options as they begin their tradition of dining at Neiman Marcus.”