The News New Digital Strategy, Ctd.

Wilonsky interviews Jim Moroney over at Unfair Park. What I like about Moroney’s approach is his willingness to experiment. An excerpt:

These are our best customers — the people who pay $360 a year to take The Dallas Morning News — and making these things available to them at no additional cost is a way of saying I’d like to see what their engagement is. How often do they use a tablet, a smartphone? They’re already our most engaged users — the people who subscribe to the paper. Part of this is to see how their digital reading behavior changes. And maybe the app is as good or better than the print edition. There’s that possibility, and I think we’ll have have to wait and see.

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