Tuesday, April 30, 2024 Apr 30, 2024
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Theater

How Not To Buy Tickets to the Dallas Theater Center’s Midsummer’s Night Dream, Ctd.

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Mark Hadley, the overworked and by-now-has-to-be-exhausted general manager of the Theater Center, responds:

Let me first apologize for the colossal runaround we put you through.  We have a number of fronts that we’re battling as we open this new building.  We’re trying to maintain an excellent level of customer service — and this includes the website and the ticketing operations, along with the onsite experiences related to parking, house management, concessions, and so forth.  This has, admittedly, been challenging during the transition.

 We revamped our website just this week to provide improved information about our productions and to make the ticket-buying process more effecient.  I take your note about more specific seating maps on the site so that customers can know better what they are buying.  I am aware that the AT&T PAC is revamping their website as well.

 I hope you can understand the enormities of the challenges that arise when two organizations try to coordinate their efforts on customer service — and one is moving into a brand new home (DTC) and the other is transitioning from a fundraising organization to a presenting and building management organization (AT&T PAC).

 Still, we have to do better.  And we will.  Give us a little a time — I guarantee we’ll get this right.

And, with an attitude like that, I know they will.

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