Dallas-based biotechnology company Allied BioScience has hired former Dallas Cowboy and three-time Super Bowl champion Daryl Johnston as Senior Advisor of Sports Marketing. The current FOX Sports analyst will focus on expanding growth into the sports industry for the company, which specializes in antimicrobial coatings to reduce infection and illness in public spaces.
As the economy opens up with the virus still present, decontaminating public spaces and corporate workspaces has become even more important, with business leaders trying to figure out how to safely get their companies back to business.
“We are excited to welcome Daryl to Allied BioScience as we reimagine and distribute our products beyond healthcare and hospital settings,” said Mike Ruley, Chief Executive Officer, Allied BioScience via release. “His unique experience and perspective as a former professional athlete, analyst and general manager will be invaluable to our partners in sports and fitness looking for hygiene and safety solutions to protect fans and players alike – especially as franchises look ahead to resuming their seasons.”
Johnston also previously served as General Manager of the San Antonio Commanders of the Alliance of American Football and was the Director of Player Personnel for the Dallas Renegades of the XFL in 2020, which folded earlier this year.
“The interruption of sports at all levels due to COVID-19 has disrupted much more than just the games and the entertainment of sport. It has impacted all the employees and business owners across America who rely on sports for their economic livelihood and temporarily broken the bonds we all get from watching, coaching and playing the game together,” said Johnston via release. “I’m excited to join the Allied BioScience team to do our part to help sports resume safely and confidently which will be one of the many steps that helps get America get back on its feet.”
