Did you know that the Dallas Morning News is one of the first local daily newspapers that has embraced the e-book? It’s true. Carmen Cano is the digital managing editor of the DMN (a title I thought Robert Wilonsky held, but what do I know?). This morning, on the website for the International Newsmedia Marketing Association, Cano writes:
The e-book marketplace has now become the newest frontier for newspapers. It’s a natural fit, tapping and leveraging a wealth of content in unprecedented ways, and helping define a new kind of long-form narrative that is somewhere between a single article and a long, multi-chapter traditional book. The Dallas Morning News is one of the first local dailies venturing into this space to present some of its best work in a long-form narrative format.
The comprehensive digitisation of all editions of The News since its inception in 1895 has made it possible to mine all its published stories and images, find innovative, current connections, and aggregate them in ways that are fresh and relevant. Moreover, the digital format allows for rich media features and interactive elements, including pictures, videos, timelines, and more.
In terms of revenue, it’s nothing. But it’s a cool idea.
(Side note: did you know that the International Newsmedia Marketing Association (aka INMA) is “the world’s leading provider of global best practices and marketing ideas for newsmedia companies looking to grow amid profound market change,” that it was founded in 1930, and that it is based in Dallas, with offices in Antwerp and New Delhi? Because I didn’t.)
