Maxine Helfman

Beauty

The Beauty Formula

Allow us to present our favorite beauty tools and tips for busy Dallas moms.

You’ve ditched weekly blowouts for the air-dry special, and diaper ointment gets more play than your Crème de la Mer. We get it.

Revision Intellishade SPF 45
This one-shade-fits-all tinted moisturizer triples as sun protection and low-coverage foundation. Use it under makeup or wear it alone. It comes in original for a dewy glow (our favorite) or matte for a shine-free finish. $148/Luxury on Lovers

Renée Rouleau Vitamin C&E Treatment
The potent serum is among aesthetician Renée Rouleau’s best-sellers. Her clients love it for its ability to even skin tone, encourage collagen production, and help fade postpregnancy brown spots. The paraben-free formula can be used during pregnancy, too. $62.50/reneerouleau.com.

Creative Tint Hair Color
Lure Salon co-owner and lead colorist Natasha Khan is also a single mom, and she understands that nobody wants boring mom hair. What you do want, she says, is something both low maintenance and sexy. For this, she offers an organic, ammonia-free dye that provides a multiple-shade, allover color that grows out gradually, so you can go two to three months between touch-ups. $100 and up/Lure Salon

Joanna Czech Beauty Package
With an extensive list of celebrity clients (think: Anna Wintour and Christy Turlington), Joanna Czech is a pro at packing powerful treatments into short time frames. If you can spare half a day, visit her at Neiman Marcus downtown for the works: a basic facial, brow shaping, bikini wax, and mani/pedi. $510 and up/Michael Flores Salon with Cerón

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