Natalie Goff

Personalities

My Style: Michael Pratt, CEO of Panamplify and Digital Dallas

The startup leader rocks Stan Smiths and shops at Bonobos.

What do you do?
I run a marketing technology startup, and on the side I run the community organization, Digital Dallas, producer of the popular Digital Fight Club, among other tech-focused events.

Who is your style icon?
George Clooney. He has an effortless and classic style that is true to his character.

How does your work influence what you wear?
In my role as a startup CEO, I need to be both comfortable and able to attend meetings (in my case, with creative marketing agencies) and not be too casually dressed.

What inspires your style choices?
Icons who were known for their style because they wore it so effortlessly. They were just cool. They weren’t trying to be something they’re not.

How would you describe your style?
No fads. Time-tested styles and looks that aren’t boring or too flashy.

What do you never leave home without?
A good pair of Ferragamo loafers and a Zegna sport coat.

Do you have a go-to look?
Stan Smiths, slim jeans, and a gingham dress shirt.

What’s your favorite store?
Bonobos.

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