Saturday, April 27, 2024 Apr 27, 2024
70° F Dallas, TX
Advertisement
Business

What I’ve Learned: Jim Brickman

The CEO of Green Brick Partners on how his career started at a lemonade stand in Illinois.
Image
Jonathan Zizzo

What I Learned from my first job: “When I was 12, my house backed up to the clubhouse of Midwest Country Club in Oak Brook, Ill. Back in those days, there were no water fountains, and the golfers were always parched. I would make lemonade in the kitchen—our floors were constantly sticky—then I would run out to the seventh hole with a table, a sign, two folding chairs, my twin sister, and a neighbor. The problem was that it wasn’t an authorized stand, so I could only stay for a couple hours before I had to run back home.

“We would always say “ice cold lemonade,” and my neighbor would say “nice cold lemonade.” I constantly had to correct him, so there was a lot of training on the job. I learned the laws of pricing power and supply versus demand early in life. When [they’re] really thirsty and a long way from a cold drink, people will buy your product. The lemonade stand was very profitable. I bought cheap, powdered lemonade from the grocery store and still made a lot of money. We were charging around 25 cents a cup and made about $30 a day including tips. I’ve always been a saver. I probably still have the money I saved from that job.” 

Related Articles

Image
Local News

In a Friday Shakeup, 97.1 The Freak Changes Formats and Fires Radio Legend Mike Rhyner

Two reports indicate the demise of The Freak and it's free-flow talk format, and one of its most legendary voices confirmed he had been fired Friday.
Image
Local News

Habitat For Humanity’s New CEO Is a Big Reason Why the Bond Included Housing Dollars

Ashley Brundage is leaving her longtime post at United Way to try and build more houses in more places. Let's hear how she's thinking about her new job.
Image
Sports News

Greg Bibb Pulls Back the Curtain on Dallas Wings Relocation From Arlington to Dallas

The Wings are set to receive $19 million in incentives over the next 15 years; additionally, Bibb expects the team to earn at least $1.5 million in additional ticket revenue per season thanks to the relocation.
Advertisement