Photography by Nathan Schroeder

Home & Garden

Inside For Home Forty Five Ten

The luxury retailer transformed their original boutique into a Dallas design lover’s paradise.

When Forty Five Ten relocated last year, it was a welcome addition to the downtown fashion landscape, but there was one trepidation: What would become of their beloved McKinney Avenue building and its famous T Room tuna melt?

Thankfully, Brian Bolke’s 4510 McKinney Avenue lives on—tuna melts included—and has even kept its hanging neon reminder that “Happiness is Expensive,” but the space has been magnificently transformed in the most Dallas way possible.

Headed up by Rob Dailey, Forty Five Ten’s home creative director, For Home has gathered some of the design world’s top talents (think Jan Showers, David Sutherland, Jan Barboglio, Peacock Alley, and more), all of whom are based in Dallas. “When Brian approached me about helping him create a home store, we started talking about how Dallas is so blessed to have such an amazing design community,” Dailey says. “But they’ve never been all under one roof.”

Many, including David Sutherland and Emily Summers, have also never been available to the public. For Home makes things even more customer-friendly by making most items available for immediate pickup (no week-long waits), which means the vignettes will always be changing and evolving. “I’ve asked them to curate a collection that’s available, and filtered through the Forty Five Ten lens,” adds Dailey. “It’s a little bit outside of the box for everyone, but that’s when the magic happens.”

Exclusive pieces abound in Dailey’s salon-liked atmosphere, which includes a For Home collection from George Cameron Nash and one-of-a-kind pieces from Jan Showers. “We’re offering designers a place to have a little fun,” Dailey says. “If they want to launch something new, we throw a party in The T Room and pop some champagne. It’s all about collecting, sharing, and inspiring—and hopefully buying, too.”

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