“The new ‘mark’ represents the coming together of many providers with one focus—the patient we serve, at the center of our efforts,” said Joel Allison, chief executive officer of Baylor Scott & White Health. “Like building blocks, each element of the mark represents the contributions of those of different experiences, backgrounds and beliefs, coming together to form the health care organization we are today and the ideal patient experience. Its cross shape pays respect to the Christian heritage of the organization. And, like a compass, its four directions point to potential boundless expansion.”
The first Baylor Scott & White facility to showcase the new logo will be Baylor Scott & White Cancer Center, in Waco, which opened Nov. 20. Over time, it will appear on other signs and facilities across the service area.