If you’re on Instagram, you probably know about Glossier, the online-only skincare and makeup extension of beloved beauty website Into the Gloss. Their simplistic, pretty pink packaging has almost certainly popped up on your favorite blogger’s feed at some point, and with unique names like “Boy Brow” and “Milky Jelly Cleanser,” how could you not take note?
Okay, so now that we’ve established that you definitely already know what Glossier is, we’re sure you’ll also absolutely care that they are coming to Dallas. After a successful initial pop-up in Toronto in September, the brand decided to bring the temporary shops to America, kicking things off with a week-long stint in Dallas. “Dallas is a huge market for us, but we don’t really know the consumer that well, or talk to her well enough,” says Amy Snook, Glossier’s head of communications. “We’re excited to be here and get to know what Dallas is really like.”
Aesthetic is key to Glossier, so you know it’s going to be a something to see — and Instagram. “We design our products for content, and everything we do for content. The space will be very Instagrammable,” says Snook. (Mirrors selfies are almost certainly in your future.)
Find Glossier next to Planet Blue and Buda Juice on Henderson Avenue (3010 N. Henderson Avenue) from 10am to 7pm daily (except for a 6pm close on Sunday) from November 9 – 15. “Showroom Editors” decked in the brand’s signature millennial pink will be on hand to help you find your new favorite product, but if you want to do a little prep work before you go, click on to see what every Dallas dweller should have from the cult beauty brand in their makeup bag.
