Mavericks Unveil Alternate Jerseys For 2015-16 Season

f4a6571216e3f4781e5c34e7af7e7a85The team introduced all (or most, or at least the ones that will actually make the squad) of its offseason acquisitions today. They also unveiled a prototype of the alternate jersey they will wear next season. Why not this season? I think it probably has something to do with NBA uniform rules. I would actually investigate the matter if I was excited about the team wearing these jerseys, but I am not. I am sure the designer, Geoff Case, is a nice enough fella. And this was an interesting idea, crowd-sourcing a new look. But this jersey is so generic. And the colors make think of the Cowboys, not the Mavericks. I don’t like thinking about the Cowboys, ever.

My ex-wife used to do corporate design work, and this reminds me of the end product of a lot of those projects, where a million different people had a billion different suggestions and tweaks, and once they are all incorporated, because they all have to be incorporated, it ends up looking like nothing. It is safe and fake local. It’s a skyline. Whatever.

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