Pabst Owner Nears Deal for Irving-based Twinkies

A perfect world.

Private equity firms C. Dean Metropoulos & Co., owner of Pabst Blue Ribbon, and Apollo Global Management are nearing a $400 million deal for Irving-based Hostess Brand’s Twinkies and other cakes, the Wall Street Journal reports. The deal could be announced later today, and would serve as an indicator of prices in Hostess’ bankruptcy court asset auction. From the WSJ:

Apollo, the giant buyout shop co-founded by Leon Black, and Metropoulos, owner of the Pabst Blue Ribbon beer brand, have been looking to partner on a deal for some time. They emerged as the front-runners to snap up Hostess’s cake brands and negotiations between them and the company picked up steam in recent days, leading to the expected deal, people familiar with discussions said.

At least one publication is applauding the possible Twinkie/Pabst mash-up. From Esquire’s “Eat Like a Man” blog:

…basically, this could be the deal of the century: A cheap, easy-drinking, red-white-and-blue beer brand and a buying firm of the type which only exist in capitalist countries are about to buy the only thing more American than a cheeseburger and fries. They’re made for each other. Now we just have to start handing our 8-year-olds PBRs when we buy them Twinkies. Because we get it – those Twinkies you buy are totally just for the kids.

Gotta say I tend to agree.


  • twink

    Look, Pabst isn’t buying Twinkie. According to WSJ, Twinkie could be purchased by the investment fund that happens to own Pabst. That is hardly a “mash-up.” The two companies wouldn’t necessarily have anything to do with each other.

  • BradfordPearson

    …which is exactly what my headline and lede say, right? And come on! Imagine those delicious beer-filled Twinkies.

  • Tim Rogers

    “Heineken?! F-ck that sh-t! Pabst! Blue! Ribbon!”

  • Matthew Taylor

    This article has been linked on

  • Eric

    Don’t Twink & Drive

  • twink

    Always cutesy over accurate with you folks.

  • BradfordPearson

    I’m still trying to discern what is inaccurate. Every time I say “Pabst” it is followed/preceded by “owner.” The Esquire clip is the only part that does not.

  • rudeignorantcommenter

    “the Esquire clip”

    RIght, which was the whole bad joke your entire non-post was pilfering. You’re copy/pasting bullshit from the web and pretending it’s original content. The worst part is your whining in the comments section.