Yesterday’s announcement by the Morning News was a bit laden with jargon. As in:
Breaking the mold of traditional events sponsorship models, CrowdSource will create partnerships with event producers and others to provide an array of business and operational services, as well as branding and marketing that leverage the vast inventory and audience relationships of the portfolio of products produced by The Dallas Morning News.
I’ve learned more about what that really means. Here is one way CrowdSource might work: let’s say you produce a scrapbooking festival every year in Poughkeepsie. CrowdSource would come to you say, “Listen, marketing accounts for a big part of your expenses in producing Scrapalooza. If you move Scrapalooza to Dallas, we can use the Morning News and Al Dia and Briefing and Dallasnews.com to promote the gig much more cheaply than if you bought similar exposure in Poughkeepsie. In exchange, we’ll take a small equity stake in your little operation.”
Nice, right? If it works, Dallas will get some butts in hotel rooms. And, of course, we’ll get more scrapbooking.