An alert FrontBurnervian points us toward an Advertising Age article that says Mark Cuban’s reserved demeanor during his team’s championship run just might land him some endorsement deals. Because: “He’s more charismatic than any of his Maverick players,” said Bob Dorfman, creative director at San Francisco-based Baker Street Advertising.
Here’s the deal, though. Take any commercial that Mark Cuban might star in. Replace him with JJ Barea. Now I’m buying.