Frito-Lay’s Facebook World Record

Dear friends in the marketing community,

Have seen a goodly number of Web headlines in the last couple days about how Plano-based Frito-Lay set the “world record” for most Facebook “likes” accumulated in a single day thanks to a Times Square promotion last month. They added 1.5 million in 24 hours.

Can we take this as a sign, and now all agree that Facebook “likes” have been rendered as meaningless as Facebook “friends?” I’d say that they’ve both “jumped the shark,” but since that phraseology has itself jumped the shark, I’m left to sit silently and shake my head.


General Ludd


  • JB

    I wish Facebook would go away and Crocs would come back. …Man, they really were comfortable and I never had to worry about stubbing my toe…..

  • Brent D.

    Frontburner should have a Like button.