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GameStop: Selling to the Ladies is Tricky

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Did you know women only want to play video games that teach them how to cook and dance? And that they’ll do anything to get their hands on a free subscription to Good Housekeeping? I just learned that myself. Thanks to this GameStop training video on selling to women, I’ve been enlightened. 

I initially thought this video was a fake, but it turns out that the Grapevine-based company’s “Sharpen the Mind, Shape the Body” promotion is the real thing, so who can say? I get that it’s sarcasm, but behind the jokes are a lot of outmoded ideas. Here’s a thought: Hire more women to work in the stores, and let the menfolk learn by example. (H/T: Consumerist)

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