Dallas Observer Pumping Web Numbers?

Ed Kohler says that Village Voice Media is manipulating Digg to inflate their web traffic numbers for advertisers. Local advertisers, of course, don’t benefit from traffic that isn’t local, but rarely are sophisticated enough to ask where the high numbers are coming from. Of course, the scheme backfires when Dallas advertisers don’t get any response from all those people in LA and Minneapolis. So in the end, it probably damages the brand more than it helps it.

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Comments

4 responses to “Dallas Observer Pumping Web Numbers?”

  1. John M says:

    I refreshed the Observer homepage a few times, there was an Ad for Amex Travel, Microplace, Tic Tac, Livestrong, Forexclub, Partnership for a Drug Free America. Infact, I only saw one locally targeted ad. Since almost all of their ads are for national campaigns I don’t think their advertisers are too concerned about where their readers are located.

    And on the same note, I am a daily reader of SLOG, the blog of the alt newspaper in Seattle The Stranger so I don’t think the idea that alt weekly blogs being read outside their local market is a very foreign idea to advertisers.

  2. JS says:

    Ah, internecine feuds! May they never end.

  3. Maybe the S-T should start gaming Digg.

  4. I think they have people at DO who write about conspiracies, but now would they would be forced to investigate themselves? IJS