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Comments

3 responses to “A Billion Dollars? For Stadium Naming Rights?”

  1. DGirl says:

    I’ve been in marketing for 22 years and have negotiated quite a few MLB, NBA and NHL sponsorships (from the corporate side). I think it’s a tremendous waste of money to spend $800,000 to a billion dollars on naming rights for a stadium/arena in the United States. I understand all of the ancillary marketing benefits sponsors gets for that kind of commitment, but I don’t believe that there can be relevant ROI on one marketing tactic that costs so much. I also think that shareholders (assuming it’s a publicly-traded company)should have a vote on that kind of investment. I bet American Airlines shareholders (et al) would like to have had a vote (and a crystal ball) on the expense for naming rights at the arenas in Dallas and Miami.

  2. DGirl says:

    Oops, $800 million.

  3. LakeWWWooder says:

    I’ve been using a ‘b’ word to describe Mr. Jones since he first luncheoned at Mia’s.