Perhaps you’ve heard of the newly opened LYFE Kitchen on McKinney Avenue. A whole bunch of smart people are behind the national chain, but I’m guessing not a one of them has a degree in English. LYFE, you see, is an acronym. It stands for the restaurant’s slogan, which is “love your food everyday.” They are so proud of that phrase that they trademarked it. Only problem: it doesn’t make sense. The word “everyday” is an adjective that means daily or commonplace. What they need for that phrase was an adverb. “Love your food every day.” Two words. Either that, or they need to change their name to LYFED.
Until this issue is resolved, I’m not eating there.
