via Blue Bell Ice Cream

Blue Bell Releases New ‘I ♥ Chocolate Ice Cream’ Flavor Just in Time for Valentine’s Day

We want this milk chocolate ice cream with dark chocolate hearts and chocolate icing swirl right now.

In Texas, we heart Blue Bell just as much as Floridians love their Publix-brand ice cream. And for a V-Day grinch like me, a gal who has the pleasure of assembling a very long list of places to dine out on February 14, there’s really no joy in all this lovey-dovey frou frou.

But if Valentine’s inspires super-chocolate-desserts like Blue Bell’s newest flavor, I can definitely get on board. The ‘I ♥ Chocolate Ice Cream’ flavor is a game-changer. It’s a silly name, but we can certainly look past that. Can’t hold it against our beloved Texas brand, can we? All I can think about now is its milk chocolate ice cream with “dark chocolate-filled chocolate hearts, chocolate-coated cake pieces and a chocolate icing swirl.”

Holy cow.

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