I’m not in the pizza business, so any email with “VPN certification” makes me think of computer networks and IP addresses. Not “Verace Pizza Napoletana certification.” You’re probably wondering: What the thingamajig is a VPN certification? Well, it could just be (like this Serious Eats guy says) a marketing tool. According to owner Jay Jerrier, it’s “not required to make good pizza, but it is a ‘seal of quality’ and indicates that we follow the guidelines for true Pizza Napoletana.”
So there you have it. Cane Rosso jumped through a lengthy requirement process for a VPN certification.
Peppe Miele, President of L’Associazone Verace Pizza Napoletana for the US, is coming out to Cane Rosso White Rock on 6/18 to present us with our VPN Certification. Per VPN rules, each location of a pizzeria must be inspected and approved in order to obtain certification. We had to fill out paperwork, take photos, and shoot video of the entire pizzamaking process to send to Naples. We did this as soon as we opened and everything came back with the thumbs up. We’ll have a little party at White Rock when Peppe is in town at 7pm on 6/18…he’ll present us with our numbered certificate and window sign (the tradition!!). This will make us the only pizzeria in Dallas proper with not 1, but 2, VPN certified pizzerias. The only other one in the area is Cavalli in Irving.
To celebrate, Jerrier’s throwing a party at White Rock when Peppe gets into town June 18 at 7 p.m. “We’ll do our normal pizza happy hour from 5 to 7 p.m. ($5 marinara/Margherita, $7 emma/Ella) and we’ll work on a few other snacks to put out,” says Jerrier.