Remote workers, freelancers, and small businesses now have another co-working option in downtown Dallas. New York-based Serendipity Labs opened 29,000 square feet of co-working space at KPMG Plaza at HALL Arts on Monday.
Concurrent with the July announcement that it would lease space on the 17th floor and lobby level of KPMG Plaza, Craig Hall, founder and chairman of HALL Group, invested in the upscale co-working concept that focuses on hospitality-style service to members.
The space dubbed Serendipity Labs Dallas HALL Arts encompasses 3,000 square feet on the ground floor of KPMG Plaza and the remaining 26,000 square feet on the 17th floor. Serendipity Labs CEO John Arenas says depending on membership, the location could support 250 or 300 members.
“About half of our members work for established companies. One point of difference [with Serendipity Labs] is that our members come from across all sectors, and about 40 percent of our members are women,” Arenas says. Membership interest has been strong so far, but Arenas says Serendipity Labs will ramp up meetings and tours now that the space is open.
Serendipity Labs is also a licensing platform and has brought on Worth Coworking as its local operating partner. “It’s a scalable, sophisticated way to grow co-working,” Arenas says.
Worth will be responsible for growing Serendipity Labs’ Dallas-Fort Worth footprint and already has early plans to expand to Fort Worth and Frisco. (Arenas says the company has a letter of intent in Frisco, but declined to share where. But it’s worth noting that HALL Group has a large footprint at its Frisco office campus, HALL Park.)
Serendipity Labs Dallas HALL Arts marks the eighth location for the co-working concept and joins other co-working concepts such as WeWork, Industrious, and more.
“We want to be a part of the community here, but we also want to serve it,” Arenas says.